Product Updates
See the latest and greatest from Commerce7, including product improvements and feature releases.
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Ask Pip
New Feature·
Get instant answers from your Commerce7 data without pulling a single report.
What’s New
Pip is an AI agent built directly into Commerce7 that lets anyone on your team ask questions about your business and get instant, plain-language answers. Instead of pulling reports, you can ask things like “how is my club performing this month” or “what was my busiest tasting day last quarter” and get an answer immediately. Pip draws from every data point available in Commerce7, including sales, reservations, club metrics, and more, so every answer is grounded in your actual numbers. Because it lives inside the platform, there is no switching tools or exporting data, your team gets the insight right where they are already working.
For more details, visit our documentation.
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Dynamic Cart Upsells
New Feature·
Let the personalization engine surface the most relevant wine for each customer at checkout, so your upsells convert without any manual merchandising.
What’s New
Instead of showing the same hand-picked product to every customer, the engine selects the most relevant wine for each individual at checkout based on their full purchase history and what is already in their cart. The result is a suggestion that feels timely and personal rather than generic, without any time spent maintaining static upsell products that go stale. Higher relevance at checkout means more add-to-carts and a higher average order value across your store.
For more details, visit our documentation.
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Zip Code Radius Search
New Feature·
Build customer lists based on proximity to any zip or postal code, so your outreach reaches the people who are actually close enough to show up.
What’s New
Radius Search lets you build customer lists based on proximity to any zip or postal code, so you are no longer limited to filtering by state or region. That means event invitations, tasting room promotions, and club offers can reach the customers who are actually close enough to show up. Your hyper-local lists feed directly into campaigns and automations, making every send more relevant and every dollar work harder.
Supported across USA, Canada, and South Africa.
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SMS Opt-In
New Feature·
Start building a compliant SMS subscriber list today, at every moment customers are most engaged.
What’s New
SMS consent is captured at checkout, club signup, and reservation booking, growing your subscriber list at the moments customers are most engaged. Subscription status lives on the customer record and in exports, giving you a reliable list ready for outreach whenever you need it, and customers can manage their own preferences from their account to keep consent current and your list compliant. Start collecting now and you will be ready to activate SMS campaigns as capabilities expand on the platform.
For more details, visit our documentation.
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Related Products
New Feature·
Turn every product page into a discovery opportunity for your customers and a bigger basket opportunity for your winery.
What’s New
Customers browsing a product page now see personalized wine recommendations below it, creating a natural path to explore more of your catalog. The engine factors in both the product being viewed and the individual customer’s purchase history, so suggestions never feel generic or one-size-fits-all. No manual curation or ongoing maintenance is required as the engine runs in the background and keeps recommendations fresh automatically. New tenants get the widget automatically, and existing sites can add it with a single template tag from your designer.
For more details, visit our documentation.
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AI Personalization Engine
Update·
Get smarter recommendations across every touchpoint, automatically, with nothing required on your end.
What’s New
The Personalization Engine now learns from real purchase behavior across the Commerce7 network, surfacing recommendations that reflect what your customers actually want. Every feature it powers, including Dynamic Cart Upsells and Related Products, gets smarter automatically with no intervention required on your end. You benefit from the upgrade immediately with no changes to your setup, and your existing product and inventory settings are fully respected. Built-in performance tracking lets you measure recommendation impact and optimize over time.
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Likes and Dislikes
New Feature·
Give your staff real preference data to draw on during every interaction, so recommendations feel personal rather than generic.
What’s New
Customers rate their past purchases and club shipments with a simple thumbs up or down, giving your staff genuine preference data rather than guesswork. Those ratings are visible directly on the customer record and in Insights, so your team can walk into any interaction knowing what a customer has loved and what has not landed, making recommendations feel genuinely personal. As ratings accumulate they also feed the Personalization Engine, making automated recommendations smarter for that customer over time.
For more details, visit our documentation.
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Guest Intelligence
New Feature·
Surface key guest context the moment an email address is entered, so your staff can deliver a more personal experience from the first interaction.
What’s New
Guest insights surface the moment an email is entered, so your staff can personalize the experience before the conversation even starts. Club members, frequent visitors, and high-value guests are identified instantly, giving your team the context they need to deliver more relevant hospitality and recommendations. Profiles stay automatically up to date across purchases, visits, and memberships, and when you opt in, your existing customer records are enriched from day one so the feature is useful immediately.
For more details, visit our documentation.
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Email Enhancements
Update·
Send faster, start stronger, and easily evaluate performance.
What’s New
Campaign sends are now faster thanks to improved batching, so time-sensitive messages like event promotions and flash offers reach inboxes when they actually matter. Four new templates give your team a strong starting point for the emails you send most: Visit Us, Event Announcement, Exclusive Promotion, and Wine Club Sign Up. Campaign metrics now display as percentages alongside raw numbers so you can assess performance at a glance, and staff can send one-off emails directly from a customer record using a template or plain text without leaving the admin or disrupting their workflow. Learn more.
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Email Automations
New Feature·
Set up trigger-based email flows that send automatically when key customer moments happen, so no opportunity slips through the cracks.
What’s New
Trigger-based automations handle the follow-up your team never has time for, covering cart abandonment, post-visit and birthday outreach without anyone having to remember to hit send. Condition-based rules let you get specific by SKU, order value, experience type, or club tier so every automated send stays relevant to the person receiving it. You can stack multiple automations per trigger to build sequenced flows like a two-part cart abandonment series, and a queue view gives you full visibility into every upcoming send with the ability to cancel an individual email before it goes out.
For more details, visit our documentation.
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Club Signup Prediction
New Feature·
Identify which customers in your database are most likely to join a club, so your team can have the right conversation at the right moment.
What’s New
Every customer in your database gets an AI-powered likelihood score, so your team always knows who is worth the club conversation. High and Very High tier customers are flagged on the POS and customer record, giving your staff the right signal at exactly the right moment to make the ask. Scores update automatically as customers purchase, visit, and book reservations so the data is never stale when your staff need it most, and likelihood scores feed into queries and dynamic tags so your marketing team can build targeted acquisition campaigns around the same intelligence your floor staff is already using.
For more details, visit our documentation.
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Club Churn Prediction
New Feature·
Predict which club members are at risk of cancelling before they do, so your team can act early and retain more members.
What’s New
Every club membership receives a churn risk score and tier, so your team always knows where to focus retention efforts. At-risk members are flagged directly on their membership record before they cancel, giving your staff time to reach out with a personal touchpoint or targeted offer. The model analyzes order history, email engagement, and reservation activity together for a more accurate signal than any single data point, and risk scores feed into queries and dynamic tags so you can build focused segments and automate outreach to the members who need attention.
For more details, visit our documentation.
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Inventory Bug Resolved
Bug Fix·
A longstanding issue affecting orders with multiple fulfillment locations has been resolved. We’ve rebuilt how items are fulfilled in the backend, so orders with split fulfillment now process correctly every time.
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Carryout Receipts
Update·
If your carryout location differs from your main address, your receipts should reflect that. The carryout address set in your POS Profile now appears on thermal receipts for carryout orders, so customers always see accurate pickup information.
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Wine Properties
Update·
More varietals are now available when setting up wine products. The full list of additions by category:
White: Aligoté, Bourboulenc, Chardonel, Cortese, Edelweiss, Falanghina, Frontenac Gris, Greco, Grenache Gris, Juhfark, Kerner, La Crescent, Malvazija Istarska, Moscato, Picpoul, Torrontés, Verdejo, Vidal
Red: Aleatico, Blaufränkish, Carmenere, Durif, Frontenac, Graciano, Grenache Noir, Marquette, Marselan, Mataro, Petite Pearl, Regent, Sabrevois, Saperavi, St. Croix, Valdiguie, Valdiguié
Rosé: Cabernet Franc, Chardonnay, Pinot Blanc, Pinot Gris
Dessert: Semillon
Sparkling: Moscato
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Gift Card Emails
Update·
The gift card recipient experience just got a little more polished. Commerce7 now includes the order date and recipient email address in the gift card confirmation email, giving recipients clearer context right from the start.
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Future Ship Dates
Update·
No more opening individual orders to check when an order has a future ship date or not. Commerce7 now surfaces future ship dates directly on the Orders list under the shipping address, so your team can stay on top of upcoming shipments without the extra clicks.
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Club Membership Export
Update·
Hold details are now included in the Club Membership export. If a membership is currently on hold or has a future hold scheduled, those details will appear in the export. One hold is shown at a time, and past holds are not included.
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Tag Management
Update·
Click any tag to instantly pull up a filtered view of all Customers, Orders, Club Memberships, or Reservations where that tag has been applied, so finding what you need takes one click instead of several.
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Campaign Scheduling
Update·
Once an email is scheduled, you can now cancel it and remove the scheduled date directly from the campaign, so you’re never locked in and have more control over your emails.
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Club Shipment Export
Update·
Product SKUs and quantities are now included in the Club Shipment export, giving you a more complete picture of what’s going out in each shipment without having to cross-reference elsewhere.
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Faster Reservation Entry on Tablet
Update·
Entering reservation details on a tablet just got smoother. Every input in Reservations now triggers the right keyboard automatically, whether that’s a date picker, a number pad, or a standard keyboard.
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Virtual Gift Card Recipients
Update·
When adding a virtual gift card to an order in Admin, you can now enter or edit the recipient’s email address on the spot.
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Basic User Permissions
Update·
Basic users can no longer cancel club memberships. Cancellations must be handled by users with POS + Reservation Standard access or higher, giving you tighter control over who can make high-impact changes to member accounts.