Wine clubs designed for building loyalty.
Flexible, personalized, and built to keep members coming back.
Create meaningful experiences that turn casual buyers into lifelong members.
Smarter, more flexible clubs built your way.
Today’s members expect to control their own shipments, and Commerce7 brings modern tooling to both club models. Run Subscription clubs where members set their own frequency and tailor every shipment, or stick with Traditional clubs with fixed items and the controlled customization your members already know. Either way, the experience feels current.
Subscription Clubs
Shipments tailored to each member’s preferences, at the frequency they choose. Members preview and edit anytime, keeping engagement high.
Traditional Clubs
Not ready to move to subscription clubs? Run true traditional clubs with fixed items, or allow limited customization so members can edit and swap products.
“Visual product selection” — needs more accurate heading
Give members the power to customize their shipments. They can swap bottles, add extras, or even ship right away. New members can choose products for their first order, boosting early engagement.
Saved Items
Make reordering effortless: members can save their favourite selections for faster, easier reorders. Members can choose the same wines every shipment or update them anytime. No need to start from scratch.
Self-Serve Club Tools
Members can manage their clubs online, making it simple to edit shipments, update details, and stay engaged.
Proactive member management.
Automated emails keep members engaged before shipments go out. Remind them what’s coming, confirm payment details, and update expired cards automatically.
Communication
Automatically alert members 2 weeks and 2 days before each shipment so they know what’s coming, which card is being billed, and where it’s going. Members can make updates in advance, which means fewer last-minute changes for your team.
Auto Payment Decline Emails
When a card fails, members get an instant email with a secure link to update their details — no manual chasing required.
Credit Card Updater
Expired or reissued cards update automatically. No delays.
Less time managing, more time selling.
Automated club processing, reporting, and inventory tools cut down admin work. Unified club badges appear across POS, ecommerce, and reservations so staff can instantly recognize members and deliver seamless service.
Inventory Management
Track upcoming needs and low stock as members make selections, so you’re never caught off guard.
anything else?
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Purpose built to help wineries succeed
47%
Increase in DTC revenue
2.3X
Higher club member retention
9%
Increase in order volume
It has been less than 2 years since we started using Commerce7 and our wine club membership has quadrupled and is still growing! Commerce7 has made it easy and simple for customers to make purchases, manage their memberships, shipments, and payment information online.
Luke Whittal
Direct Sales Specialist, Blasted Church Vineyards
Besides being a great POS system, the continuing education from C7 is amazing. In one of the sessions we discovered how to use and implement the Subscription based Wine Clubs. What a game changer. We doubled our clubs in only a few short months!
Randy Pollard
Wine Club Manager, Barelle Vineyards
Common questions about Commerce7 Clubs
Quick answers to your most frequently asked questions.
Why are wineries using Commerce7 seeing growth in their wine clubs?
Wineries using C7 are seeing growth because we built our club tools with your customers in mind. We offer options for customers to edit their shipments online, 2 week + 2 day reminder emails and the option to skip or cancel online.
What tools are available for my club offering?
We offer two different club types. Traditional (you set up the shipments + frequencies with product customization available), and subscription (customer chooses their frequency + products).
What is the best time to pitch a returning customer to join the club?
Our data shows the sweet spot is right around 4 orders with the winery. Anyone who has placed 4+ orders is a warm lead and likely to join if asked and presented with the benefits.
How can I view and control inventory for my clubs?
Our club tools show estimated quantities required before purchase so you can amend SKUs and ensure you don’t sell out. There is the option to turn certain SKUs off on the website if you have limited inventory and are worried about selling out, and you can also set up inventory notifications and policies to handle this with ease.
Still have a question? We’d love to walk you through it.
Your toolbox for great customer experiences
We believe the future of commerce is personal. That’s why we build tools that put customer experience first, because better relationships lead to loyalty, satisfaction, and long-term growth.
Reservations
Manage tastings, tours, and events with tools built for wineries and their guests.
