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How Coursey Graves Built a Digital Marketing Engine That Drives Real Results
What does it actually look like when a boutique winery goes all-in on digital marketing and wins? In our most recent Free Training Friday, we sat down with Sue Wollan Fan, digital marketing strategist at Winery Growth Co. and CRO at Coursey Graves, and Maeve Smith, General Manager at Coursey Graves,
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From Content to Conversion: How to Build a Modern DTC Marketing Engine for Your Winery
The wine buyer’s journey is now digital-first, creating a critical connection gap between online engagement and revenue. In this blog, Rachel dissects two essential parts of a connected system, Demand Generation and Demand Capture, to turn attention. Stop relying on hope and build a modern DTC marke
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11 Revenue-Boosting Features on Commerce7 You Might Be Missing
Running a winery means you’re juggling a lot, from pouring tastings to packing shipments to managing club releases. When you’re that busy, it’s easy to miss some of Commerce7’s most powerful tools, even though many are simple to set up and capable of making a real impact. Here’s a quick rundown of w
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The Ultimate Guide to Personalizations on Commerce7
Personalizations empower wineries to get the right content in front of the right customer at the right time. Whether they’re a first time visitor on your website, or a valued club member, personalizations give your winery the ability to align the content a user sees on your website with their level
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Increase Your Sales and Improve the Customer Experience with Flat Rate Shipping
When it comes to running a business, finding a shipping method to get your products to your customers that is appealing, convenient and cost efficient can be a challenge. It’s important to meet that challenge however, because shipping is a crucial part of the customer experience. While there is no u
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3 Things the Data Revealed About Tasting Rooms (That Every Winery Should Know)
Every few months for our Data Drop series, we dig into the data sitting inside Commerce7 to find patterns that wineries can actually use. Real signals about where revenue comes from, where relationships break down, and where the biggest opportunities are hiding. This time around, we looked at the ta
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WinePulse in Action: Key Takeaways from Free Training Friday
In our recent Free Training Friday, Britney Yunker, Education Specialist at Commerce7, and Remy Sabiani, Founder of WinePulse and Head of Insights at Commerce7, teamed up to demystify WinePulse. They highlighted the highest-impact dashboards and reports, plus a handful of quick tips to help you navi
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Smarter, Faster, Better: What We Highlighted at DTC Wine Symposium
If you didn’t make it to our booth at DTC Wine Symposium (or didn’t get a chance to see everything we shared), here’s a quick recap of the updates we highlighted, from what’s already live in Commerce7 to what we’re building next to help wineries sell smarter, operate more efficiently, and deliver be
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Commerce7 Lite: Why We Built It
At Commerce7, we spend a lot of time thinking about what makes wineries successful.And over the years, one thing has become impossible to ignore: Smaller wineries are often expected to do more with less. Less time. Less staff. Less margin for error. And too often… less access to the tools they actua
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Introducing our $59/mo Lite Plan for Small and Emerging Wineries
Introducing Commerce7 Lite, a new entry-level plan that provides small and emerging wineries with the industry-leading tools they need to scale with confidence.
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Commerce7 Acquires WineDirect’s SaaS Division
Big news from us at Commerce7: our parent company Fullsteam, has acquired the Direct-to-Consumer SaaS division of WineDirect! This exciting step means we’re growing our team, expanding our platform, and enhancing how we support wineries worldwide.
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Why Wineries Choose Commerce7
I am often asked, “Why Commerce7?” The answer lies in Commerce7’s unique ability to centralize core DTC (Direct-to-Consumer) functionality and drive winery success through innovation, customer-centric design, and industry commitment.
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Why Wine Club Members Spend More with Customization
For years, wineries have asked the same question: “Do members actually want to customize their club shipments?” The answer, based on our latest Data Drop powered by 1.4 million memberships and 17,000+ wine clubs, is clear:Yes. And when you let them, they spend more. A lot more.
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What Is a Direct-to-Consumer CRM & Why Every Winery Needs One
As the wine industry evolves and the market intensifies, direct-to-consumer sales have become increasingly critical for wineries. A seamless and personalized customer experience is essential to fostering loyalty and driving sales. A well-structured DTC customer relationship management (CRM) system e
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Mid-Year Compliance Updates Every U.S. Winery Should Know
Last week’s’s Free Training Friday was a must-watch for anyone in DTC wine sales navigating the world of compliance. Jeff Carroll, VP of Partnerships at Commerce7, and Alex Koral, Regulatory General Counsel at Sovos ShipCompliant broke down what’s changing in DTC compliance, what to watch for, and h
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Maximizing Member Benefits Through Upfront Dynamic Pricing
One of the most effective ways to engage your club members is by consistently reminding them of the benefits they’re receiving. For instance, if a club member is entitled to a discount on wine purchases, it’s critical to highlight these advantages throughout their shopping experience—especially when
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Know Your Customers, Sell More Wine
It’s no secret that customers are more likely to buy when the experience feels personal. Whether it’s being greeted by name, receiving a birthday discount, or being offered wines that actually match their taste, these moments add up. When wineries know their customers and act on that knowledge, they
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Introducing POS Insights
Great wine brings people in, but a great experience keeps them coming back. Every guest who walks into your tasting room wants to feel special, whether it’s their first visit or their fiftieth. That’s where Customer Insights comes in.
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Defying the Trend: Commerce7 Wineries See Steady DTC Sales Growth
There has been much discussion about the decline in wine sales. Recently, WineBusiness Analytics, in partnership with SOVOS ShipCompliant, reported that DTC case sales were down 15% in January, with total sales value decreasing by 5% compared to the previous year.
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Commerce7 Acquires WinePulse, Bringing Industry Leading Analytics to Wineries Worldwide
For years, Commerce7 has empowered wineries with tools and insights to deliver exceptional customer experiences. Today, the company is taking that mission deeper with the acquisition of WinePulse, the industry’s leading reporting and analytics solution.